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Hair spray «Kristy» - Trademark development (positioning, name, slogan, dressing)

Sorry, but this content is available only in Russian. This article describes one of our projects which consisted in the development of trademark for hair spray "Kristy" including competition and consuming analysis, positioning and identity, naming and slogan, logo and trademark, design of packages for all positions within product line, and printing materials. If this content is very important for you, please, send your request to info@gbs.com.ua and we will provide you with the English version.

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