Air fresheners «Riff»: Trademark development (positioning, name, slogan, product dressing)
Sorry, but this content is available only in Russian. This article describes one of our projects which consisted in the development of trademark for air fresheners "Riff" including competition analysis and consumer study, positioning and identity, naming, slogan, logo, design of packages for all positions within product line, and advertising printing materials. If this content is very important for you, please, send your request to firstname.lastname@example.org and we will provide you with the English version.
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