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Brand portfolio Strategy

The brand portfolio is the set of all brands of the company within a certain product category.  Each brand is focused on a specific target audience and has its price segment.

Advantages of brand portfolio

  • Maximum market coverage. Several brands expand the target audience and attract more consumers.
  • Increase of competitiveness. Due to well-segmented brand portfolio company can not only narrow the sphere of influence of competitors, but also to prevent the emergence of new players in the market.
  • ProtectiON OF the reputation of the company's core brand. If a particular brand will cause adverse consumer association, a "locomotive" brand will not be affected.  

GBS company will audit the trade marks for your company and develop an optimal strategy of a new brand portfolio. Our experts will create an effective brand portfolio, which will work for your company 24 hours a day.

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