Brand portfolio Strategy
The brand portfolio is the set of all brands of the company within a certain product category. Each brand is focused on a specific target audience and has its price segment.
Advantages of brand portfolio
- Maximum market coverage. Several brands expand the target audience and attract more consumers.
- Increase of competitiveness. Due to well-segmented brand portfolio company can not only narrow the sphere of influence of competitors, but also to prevent the emergence of new players in the market.
- ProtectiON OF the reputation of the company's core brand. If a particular brand will cause adverse consumer association, a "locomotive" brand will not be affected.
GBS company will audit the trade marks for your company and develop an optimal strategy of a new brand portfolio. Our experts will create an effective brand portfolio, which will work for your company 24 hours a day.