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Re-branding of TM ''Miasnaya Lavka''. Development of TM ''Kolbasnyj Riad''

Sorry, but this content is available only in Russian. This article describes one of our projects which consisted in the re-branding of sausage trademark "Miasnaya Lavka" ("Butcher's Shop") and development of new trademark "Kolbasnyj Riad" ("Sausage Strip Mall"). The project included marketing analysis, logo development and product line dressing, design of printing materials, creative concept of advertising campaign, non-standard BTL, development and design of transportation advertising, idea and production of radio commercial, and the development of corporate web site. If this content is very important for you, please, send your request to info@gbs.com.ua and we will provide you with the English version.

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