Creativity is an integral component of any advertising Agency. Only the creativity is able to distinguish your video, poster or web banner from hundred thousands similar. Therefore, today creativity in advertising is not just good, but necessary.
Experts around the world have been arguing whether the creativity has its boundaries. Is the more creative approach always better than less creative? There is no single answer, but one thing is clear: the advertising objective is to sell, and hence the degree of creativity should be based on the main goal.