Brand extension is the use of a brand name successfully established for a particular market segment, for entering a new segment of the same market. The strategy of brand extension is an important stage of the brand development which allows to extend its life cycle.
Possible extensions of the brand include such strategies as extending product lines, the creation of a series of brands and more.
Our company GBS has performed several successful projects for the development of brand expansion strategy. We work at the highest professional level and find for every brand the right way forward. We always start with a "clean slate" and don't offer template solutions.