Brand book - a guide to working with the brand, document for internal use. This document is a set of rules and required standards of visual brand communications, intended to form a unified perception of a company or a product.
Brand book allows staff and partners to understand the the brand aspirations, its essence and role in the market.
An important addition to the basic specifications is a guideline, a special technical certificate standards. It is designed to work with advertising agencies, marketing departments and design.
Another addition is the cut-guide, a document that facilitates the interaction between the firm and the franchises, contractors and remote offices.