Social media marketing (SMM) is the promotion of the brand, product or website in social networks (Vkontakte, Facebook).
Social network is a unique opportunity to find representatives of your target audience and build long-term and effective cooperation with them. That's why the promotion in social networks is so popular service today.
The purpose of promotion in social networks:
- Social media are the most close and clear channel communications for Your customers.
- Promotion in social networks gives the opportunity to communicate with consumers directly.
- SMM focuses on creating content that attracts the attention of social network users to Your brand.
- The possibility of targeting (targeting).
- Regular coverage of company news
- The ability to demonstrate a directory of their products in photo and video format.
- Close contact with the target audience.
- Qualitative feedback.
- A detailed study of the preferences of your target audience.
- Increase of customer loyalty.
- The viral effect when the information is distributed independently. This is a positive "side effect" of promotion in social networks.
- The influx of visitors to Your website