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Analysis of the competitive environment

The competitive environment analysis is the first step in developing an advertising strategy to promote the brand of the product or service. The modern market of goods and services is very saturated, and winning a place in the sun becomes more difficult every year. Analysis of the competitive environment will help to find the right way to stand out from the crowd.

Task of the competitive environment analysis

The task of the competitive environment analyzing is to find weak and strong points of competitors, understand what methods they are using to promote their products and how they attract consumers.

Professional analysis of the competitive environment

The GBS company has extensive experience in the effective analysis of the competitive environment. We conduct research in such areas as:

  • monitoring the shares of major market participants
  • the rankings of companies according to certain parameters,
  • mapping positioning (employed by the competitors in market niches),
  • analysis of prices of competitors ' products,
  • assortment analysis of competitors.

We provide analysis of the competitive environment effectively, quickly and at a reasonable cost. We are always open for dialogue.

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